China - The Phenomenon Of "Legal Fakes": A Supreme Contradiction?

Legal News & Analysis - Asia Pacific - China - Intellectual Property

19 March, 2019


In December 2018, Samsung Electronics held a product launch conference in China, where it announced a collaboration with the popular street wear brand "Supreme". The announcement made headlines across the world, but not quite for the right reasons.


Business Insider reported: "Samsung announced a collaboration with Supreme, but they've actually partnered with a counterfeit of the cult brand".


Meanwhile, South China Morning Post reported: "Samsung makes Supreme error, announces collaboration with street wear counterfeiter in Beijing."


In fact, Samsung's collaboration was not with the American street wear company (Supreme New York) behind the well-known "Supreme" brand, but apparently with an unrelated company which had adopted the brand name "Supreme Italia".


To read more, click here.


For further information, please contact:
Lorraine Anne Tay, Partner, Bird & Bird