New Standard For Franchise Business Under Trade Competition Laws In Thailand.

Legal News & Analysis - Asia Pacific - Thailand - Competition & Antitrust

8 April, 2020


Despite the fact that there is no specific law governing franchise businesses in Thailand, the Board of Trade Competition has set guidelines in determining the unfair trade competition for franchise businesses. The Board’s Notification Regarding the Guidelines for the Consideration of Unfair Trade Practices in Franchise Businesses has been published in the Government Gazette on 6 December 2019 and came into force in Thailand on 4 February 2020. Failure to comply with the Board’s Notification will cause a penalty under Section 57 of the Trade Competition Act B.E. 2560 (2017) resulting in a fine up to ten times the company’s income in the year of the penalty.


The Notification imposes two main issues:


The full article can be found from Zicolaw's site here.



For more information, please contact:


Nuttaphol Arammuang, Managing Partner,  ZICO Law