Media Buying Guide Series - Part 1: Myths & Mistakes
Legal News & Analysis - Asia Pacific
5 February, 2019
Nearly all law firms want to raise their international profile and recognise that one way to do this is in the international legal media. However, there are an overwhelming number of opportunities to consider - legal directories, handbooks, comparative guides, monthly and weekly publications and more.
Part 1 of this Guide looks at the challenges that firms face using the legal media to build a profile and makes some suggestions about how they should approach the challenge.