China - The Phenomenon Of "Legal Fakes": A Supreme Contradiction?
Legal News & Analysis - Asia Pacific - China - Intellectual Property
19 March, 2019
In December 2018, Samsung Electronics held a product launch conference in China, where it announced a collaboration with the popular street wear brand "Supreme". The announcement made headlines across the world, but not quite for the right reasons.
Business Insider reported: "Samsung announced a collaboration with Supreme, but they've actually partnered with a counterfeit of the cult brand".
Meanwhile, South China Morning Post reported: "Samsung makes Supreme error, announces collaboration with street wear counterfeiter in Beijing."
In fact, Samsung's collaboration was not with the American street wear company (Supreme New York) behind the well-known "Supreme" brand, but apparently with an unrelated company which had adopted the brand name "Supreme Italia".
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