Baker & McKenzie Named World's Strongest Law Firm Brand.

Legal News & Analysis – Asia Pacific

30 September, 2015


Baker & McKenzie has again been named the strongest global law firm brand in the 2015 Acritas’ Global Elite Law Firm Brand Index. The Firm ranked top for each of the measures that makes up the Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation - and once more widened its lead over its nearest competitor.
The ranking is based on interviews with 1,059 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.
Eduardo Leite, Baker & McKenzie's Chairman said, "I am proud and delighted that Baker & McKenzie has once again been selected by our clients as the leading international legal brand. Not only are we committed to investing significantly in the long term future of our client relationships, we are unquestionably the leading cross-border law firm that large, global clients trust for complex transactional and contentious work involving multiple jurisdictions. That's why we are top of mind across so many countries and areas of law."
Lisa Hart Shepherd CEO of Acritas says, "When looking across each of the individual measures that generate the Index; top of mind awareness, favorability and consideration for multi-jurisdictional litigation and deals – Baker & McKenzie ranks first on each metric. Global coverage and local knowledge are central to this firm’s brand which provides them with the most differentiated brand in the global legal market."